This is a beautiful rug that just needed some good thorough dusting and a really thorough wash. The thing about wool rugs is that wool fibers are at the top of the class for hiding soil. Wool fibers have many layers that acts as “pockets” for hiding soil. There are several ways to clean a wool rug, depending on construction type, types and qualities of dyes, and pre-existing conditions like pet urine or excessive soil. This is what we live and breathe and seeing rugs like this return to their natural state of beauty is what we love.